Beauty Writer & Content Editor


About Me

I am an independent writer and content editor, with almost 25 years

experience in the beauty industry.

As an award-winning magazine journalist and former beauty director in the UK, I have worked across a broad range of titles, from glossy bi-monthly magazines to the fast-paced digital market. My career has included everything from interviewing celebrities and industry experts, through to styling editorial shoots and creating compelling copy. I can adapt to all writing situations and, most recently, have been specializing in skincare and aesthetics across digital and social media platforms. 

I now live in San Francisco, CA and when I'm not knee-deep in the latest retinol cream, you'll find me skiing, playing very average golf or volunteering at

my local dog rescue home. 


Work Experience

2012 - Today

I moved to the USA from London after working in magazines for 16 years and am now a freelance writer and content editor working in the digital beauty space in San Francisco, CA.

From 2014 to 2020 I worked remotely as Head of Content at HintMD, an aesthetic and skincare subscriptions and payment platform. After shaping tone of voice from launch, my role included sole responsibility for the company's consumer blog, plus social media, web and POS content, brand

communications and marketing.

Recent clients include: Ella + MilaTruSkin, HIGHBORN London, EMA AestheticsGlomance and SkinSAFE.

2004 - 2012

As Beauty Director of Reveal magazine at Hearst UK, I was responsible for all beauty content – from concept to publication.

I wrote snappy news and trend stories, in-depth articles and celebrity beauty gossip on a weekly basis. My role also included conducting celebrity interviews and styling photographic shoots. 

During my time at Reveal I was chosen to star in a global TV commercial for TRESemmé haircare.

1999 - 2004

I spent five years as Deputy Health & Beauty Editor at 19 magazine – a young women's glossy monthly at Time Inc. UK.

My role included styling creative shoots

and writing informative and engaging health and beauty

features. While at 19, I won many industry awards for

my innovative writing, and frequently represented the

magazine on TV and radio. 

1996 - 1999

My career started out as Style & Beauty Writer at Britain's biggest selling consumer hair and beauty magazine, HAIR.

Being in a small editorial team of just three people meant I learnt everything about the publishing business while perfecting my passion for writing and editing.

Other freelance work has included:

  • Advertorials for Argos, Asda, Avon, Clarins, Dove, E45, Freederm, Head & Shoulders, Kenco, Lloyds Pharmacy,
    Max Factor, Pantene, Ponds, Simple, Soft & Gentle, TRESemmé and

  • Sponsored shoots for Batiste and L’Oréal Paris

  • Editorial content for the Sunday Express newspaper,,, and a as well as Now, Mizz, Best, Esprit and Pure Beauty magazines 


Industry Awards


P&G Beauty Awards: Shortlisted for Best Celebrity Feature


Johnson & Johnson Beauty Journalist Awards: Shortlisted for Best Article in a Weekly Magazine


Wella Hair Journalism Awards: Winner of Best Article in a

Youth Title


Jasmine Awards for Fragrance Journalism: Winner of Best Article in a Youth Title


IPC Media Awards: Shortlisted for Fashion & Beauty Editor

of the Year


Jasmine Awards for Fragrance Journalism: Winner of Best Article in a Youth Title


IPC Media Awards: Highly Commended for Young Journalist

of the Year


Contact Me

  • Facebook - Black Circle
  • Instagram - Black Circle

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