Georgia

Gould

Beauty Writer & Content Editor

 

About Me

I am an independent writer and content editor, with over 20 years experience

in the beauty industry.


As an award-winning magazine journalist and former beauty director in the UK, I have worked across a broad range of titles, from glossy bi-monthly magazines to the fast-paced digital market. My career has included everything from interviewing celebrities and industry experts, through to styling editorial shoots and creating compelling copy. I can adapt to all writing situations and, most recently, have been specializing in skincare and aesthetics across digital and social media platforms. 

I now live in San Francisco, CA and when I'm not knee-deep in the latest retinol cream, you'll find me skiing, playing very average golf or volunteering at my local dog rescue home. 

 

Work Experience

2012 - Today

I moved to the USA from London after working in magazines for 15 years and am now a freelance writer and content editor working in San Francisco and the Bay Area, CA.

From 2014 - 2019 I worked remotely as Head of Content at HintMD, an aesthetic subscriptions and payment platform.

After shaping tone of voice from launch, my role included 

sole responsibility for the company's consumer blog, plus

social media, web and POS content, brand

communications and marketing.

2004 - 2012

As Beauty Director of Reveal magazine at Hearst UK, I was responsible for all beauty content – from concept to publication.

I wrote snappy news and trend stories, in-depth articles and celebrity beauty gossip on a weekly basis. My role also included conducting celebrity interviews and styling photographic shoots. 

During my time at Reveal I was chosen to star in a global TV commercial for TRESemmé haircare.

1999 - 2004

Throughout my five years as Deputy Health & Beauty Editor at 19 magazine – a young women's glossy monthly at Time Inc. UK – I enjoyed a varied role which included styling creative shoots

and writing informative and engaging health and beauty

features. While at 19, I won many industry awards for

my innovative writing, and frequently represented the

magazine on TV and radio. 

1996 - 1999

My career started out as Style & Beauty Writer at Britain's biggest selling consumer hair and beauty magazine, Hair.

Being in a small editorial team of just three people meant I learnt everything about the publishing business while perfecting my passion for writing and proof-reading.

Other freelance work has included:

  • Advertorials for Argos, Asda, Avon, Clarins, Dove, E45, Freederm, Head & Shoulders, Kenco, Lloyds Pharmacy,
    Max Factor, Pantene, Ponds, Simple, Soft & Gentle, TRESemmé and very.co.uk

  • Sponsored shoots for Batiste and L’Oréal Paris
     

  • Editorial content for the Sunday Express newspaper, handbag.com, getlippy.com, boots.com and a beautifulworld.co.uk as well as Now, Mizz, Best, Esprit and Pure Beauty magazines 
     

  • Blogging for TruSkin and SkinSAFE

 

Industry Awards

2010

P&G Beauty Awards: Shortlisted for Best Celebrity Feature

2006

Johnson & Johnson Beauty Journalist Awards: Shortlisted for Best Article in a Weekly Magazine

2003

Wella Hair Journalism Awards: Winner of Best Article in a

Youth Title

2003

Jasmine Awards for Fragrance Journalism: Winner of Best Article in a Youth Title

2003

IPC Media Awards: Shortlisted for Fashion & Beauty Editor

of the Year

2002

Jasmine Awards for Fragrance Journalism: Winner of Best Article in a Youth Title

2001

IPC Media Awards: Highly Commended for Young Journalist

of the Year

 

Contact Me

  • Facebook - Black Circle
  • Instagram - Black Circle

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