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Beauty Writer & Content Editor

About Me

About Me

I am an independent writer and content editor, with over 25 years

experience in the beauty industry.

As an award-winning magazine journalist and former beauty director in the UK,

I have worked across a broad range of titles, from glossy bi-monthly magazines

to the fast-paced digital market. My career has included everything

from interviewing celebrities and industry experts, through to styling

editorial shoots and creating compelling copy. 

I currently live in San Francisco, CA and when I'm not knee-deep in the latest

retinol cream, you'll find me skiing, playing very average golf or volunteering

at my local dog rescue home. 

Work Experience

Work Experience

2012 - Today

I moved to the USA from London, UK after working in magazine publishing for 16 years. I'm now a freelance content writer

and editor in San Francisco, CA.

From 2014 to 2020 I worked remotely as Head of Content

at HintMD, an aesthetics and skincare platform.

After shaping tone of voice from launch, my role included sole responsibility for the company's consumer blog, plus social media, web content, brand communications and marketing.

I now concentrate on creating original beauty content for

clients in the digital space.

Recent clients have included:

Amazon, Ella + MilaTruSkin, HIGHBORN London, Pure Yeva, SkinSAFE, Vaseline, Woosh Beauty and Zoa Beauty.

2004 - 2012

As Beauty Director of Reveal magazine at Hearst UK, I was responsible for all beauty content – from concept to publication.

I wrote snappy news and trend stories, in-depth articles and celebrity beauty gossip on a weekly basis. My role also included conducting celebrity interviews and styling photographic shoots. 


During my time at Reveal I was chosen to star in a global TV commercial for TRESemmé haircare.

1999 - 2004

I spent five years as Deputy Health & Beauty Editor at

19 magazine – a young women's glossy monthly at Time Inc. UK.

My role included styling creative shoots

and writing informative and engaging health and beauty



While at 19, I won many industry awards for

my innovative writing, and frequently represented the

magazine on TV and radio. 

1996 - 1999

My career started out as Style & Beauty Writer at Britain's biggest selling consumer hair and beauty magazine, HAIR.

Being in a small editorial team of just three meant I learnt everything about the publishing business while perfecting my passion for writing and editing.

Other past freelance work included:

  • Writing advertorials for Argos, Asda, Avon, Clarins, Dove, E45, Freederm, Head & Shoulders, Kenco, Lloyds Pharmacy,
    Max Factor, Pantene, Ponds, Simple, Soft & Gentle, TRESemmé and

  • Sponsored shoots for Batiste and L’Oréal Paris

  • Editorial content for the Sunday Express newspaper,,, and a as well as Now, Mizz, Best, Esprit and Pure Beauty magazines 

Industry Awards

Industry Awards


P&G Beauty Awards: Shortlisted for Best Celebrity Feature


Johnson & Johnson Beauty Journalist Awards: Shortlisted for Best Article in a Weekly Magazine


Wella Hair Journalism Awards: Winner of Best Article in a

Youth Title


Jasmine Awards for Fragrance Journalism: Winner of Best Article in a Youth Title


IPC Media Awards: Shortlisted for Fashion & Beauty Editor

of the Year


Jasmine Awards for Fragrance Journalism: Winner of Best Article in a Youth Title


IPC Media Awards: Highly Commended for Young Journalist

of the Year

Contact Me

Contact Me

  • Facebook - Black Circle
  • Instagram - Black Circle

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